COGNITIVE APPROACH TO THE FORMATION OF COMPANY STRATEGY BASED ON DATA MINING AND SWOT-ANALYSIS

The problems of generation enterprise strategy in the context introduction strategic management at domestic enterprises conditions limited resources are studied. Algorithms for use "data mining" and artificial neural networks conducting analysis generating patterns alternatives behavior a dynamic business environment based on principle SWOT methodology considered. A systematized task that can be solved using system network methods deep ("BigData") modern economic activity. problem to substantiate decisions is peculiarities Business Intelligence technology making decisions, which used by international consulting company McKinsey, analyzed. model substantiation networks, principles data or mining corresponding discrete algorithms, criteria selecting factors external internal proposed.